Thursday, 5 July 2012

Google's partnership with Motorola vs Samsung vs Asus

Probably, many haven't realised or are too lost in the new glittery world of Google's own (in partnership with Asus) first tablet device called the Galaxy Nexus 7.

The tablet, primarily aimed at competing with Kindle Fire, is currently available for pre order at $199 in USA whereas for £159 in the UK from the Google Play Store.


However, the point that I want to base this article on is, the reason why google might have decided to make a move to Asus to manufacture its tablet rather than Samsung or Motorola (Motorola's Motorola Mobility division is now a subsidiary of Google).

One clear and obvious reason for this move could be the fast growing patent - wars and court hearings / proceedings between Samsung and its biggest rival Apple. Google partnered with Samsung for Nexus S back in December 2010. A year later, it went on with another partnership demonstration by announcing Galaxy Nexus in November 2011.

This year, although a bit early for traditional Nexus family to announce its next product, it now came with a tablet device, but not only the device being a "tablet" is new thing, but also its manufacturer.
Its not Samsung anymore, its now Asus. Google got into partnership with Asus for its new flagship device, its first tablet device. Clearly, the wars of Apple and Samsung aren't doing good for Samsung at this moment.

The next Nexus phone, due sometime later this year, probably after the release of iPhone 5 (or whatever Apple calls it), may as well be with a different organisation., may be Motorola Mobility this time, to avoid the newly made phone being banned into US market if made by Samsung (remember!, long patent war between Apple and Samsung)

Well, we will have to wait for the time being, as there are no announcements for the next Nexus Phone officially, although rumours are that it is coming from Motorola Mobility this time, partly because Google has full power to influence its manufacturing / design process as Motorola Mobility is owned by Google itself and also that Nexus Phones have a good stand in market. They have developed a goodwill and a brand image amongst google fans, so trying that out with Asus may cost Google that goodwill / brand image.

However, another aspect of this would be, if next Nexus Phone is not manufactured by Samsung, it probably means, Samsung would come up with something to compete with Google's Nexus phone, and considering Samsung's current dominating position due to Galaxy SIII, Google may have a lot on stake (possible failure or phone being made invisible by Samsung's other device launches).